Vaccine Case Studies

HIV Global Vaccine Need & Market Potential Assessment

Situation

The Bill & Melinda Gates Foundation wanted to a rigorous, credible global assessment to better understand demand if and when the first vaccine is successful.

Applied Strategies was hired to conduct a global market assessment for HIV vaccines. It is in process of developing a potential global demand forecast. This is to be followed by determining forecasted demand given supply and financing scenarios and the potential supplier return on investment

Contribution

• Developed a base line market assessment that can be used as comparison to third-party assessments and referenced in key stakeholder discussions
• Acquired deep understand of how to analyze the market potential for HIV

Results

• Generated additional insights regarding demand assessment based on market segmentation
• Improved specificity of introduction timelines

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